Is an advanced women's contemporary clothing brand established in 2015 by Dana Schoonover.

Founded with the mission to bring color into your life, Never A Wallflower seeks to create pieces that will instantly elevate your outfit. Using bright and bold patterns we want to encourage women to have fun with their wardrobe, and step away from a black and white existence. 

Never A Wallflower isn't just the name of our company, it is our motto for living. We make standout styles for a life that isn't lived on the sidelines, but full steam ahead. For women who, like us, see life as an adventure.

Inspiration for Never A Wallflower collections come from our founder's own adventures, whether from her many travels or raising her 3 boys - the biggest adventure of all!