Online shopping is a modern miracle—endless options, no fitting room lines, and the ability to browse in your pajamas. But let’s be honest: nothing kills the excitement of a new arrival quite like realizing it doesn’t fit. The struggle is real, but don’t worry—we’ve got you covered. Here’s how to ensure your Never A Wallflower picks fit like a dream, every time. 1. Get to Know Your Measurements Before you start clicking ‘add to cart,’ let’s talk numbers. Your usual “I’m a medium” may not always translate across different brands. That’s why knowing your bust, waist, and hip measurements is...

If fresh air had a color, it would be sky blue. Soft yet statement-making, this airy shade is everywhere for Spring 2025, and honestly, we’re not surprised. Sky blue is the ultimate balance of calm and confidence—it’s as effortless as a cloud drifting by and as bold as a clear day after a storm. It’s the kind of color that makes you breathe a little deeper and dream a little bigger. And lucky for you, it’s a major player in our Spring 2025 collection. So, how do you wear this trending hue without looking like you just stepped out of...

A message from Owner & Designer, Dana: Wow. Ten years. If you’d told me a decade ago that I’d be sitting here celebrating 10 years of Never a Wallflower, I’d be both shocked and thrilled. I’ve loved fashion my whole life, but I don't have a fashion degree. I’d dabbled in accessories and jewelry, always having a creative edge, but turning that spark into a full-blown clothing line? I just wasn't sure where or how to start. On the eve of my 40th birthday, I remember thinking, Am I really going to let another 20 years go by without giving this a real shot? I figured...

As we head into 2025, it's the perfect time to rethink your wardrobe and embrace a simpler, more intentional way of dressing. The capsule wardrobe concept is all about curating a collection of timeless, versatile pieces that work together to create a variety of outfits. By focusing on quality over quantity, you'll not only streamline your closet but also elevate your style game. Whether you’re looking to reduce clutter or invest in pieces that stand the test of time, building a capsule wardrobe is the perfect way to kick off the new year with a fresh, fashionable mindset. Here are...

So you’ve spent the summer basking in your Never A Wallflower Club gear—swinging tennis rackets, perfecting your serve, maybe sneaking in a little pickleball. Now, as the temperature dips and the ski lifts start rolling, you might think it’s time to stash those warm-weather staples until next year. Not so fast! Our cardigans, sweater vests, and short-sleeve crew neck sweaters are ready for a starring role in your winter lineup. Think of them as your secret style weapon on and off the slopes, delivering cozy warmth, breathable comfort, and a pop of color to boot. 3 Tips for Layering Your...