A message from Owner & Designer, Dana: Wow. Ten years. If you’d told me a decade ago that I’d be sitting here celebrating 10 years of Never a Wallflower, I’d be both shocked and thrilled. I’ve loved fashion my whole life, but I don't have a fashion degree. I’d dabbled in accessories and jewelry, always having a creative edge, but turning that spark into a full-blown clothing line? I just wasn't sure where or how to start. On the eve of my 40th birthday, I remember thinking, Am I really going to let another 20 years go by without giving this a real shot? I figured...

As we head into 2025, it's the perfect time to rethink your wardrobe and embrace a simpler, more intentional way of dressing. The capsule wardrobe concept is all about curating a collection of timeless, versatile pieces that work together to create a variety of outfits. By focusing on quality over quantity, you'll not only streamline your closet but also elevate your style game. Whether you’re looking to reduce clutter or invest in pieces that stand the test of time, building a capsule wardrobe is the perfect way to kick off the new year with a fresh, fashionable mindset. Here are...

So you’ve spent the summer basking in your Never A Wallflower Club gear—swinging tennis rackets, perfecting your serve, maybe sneaking in a little pickleball. Now, as the temperature dips and the ski lifts start rolling, you might think it’s time to stash those warm-weather staples until next year. Not so fast! Our cardigans, sweater vests, and short-sleeve crew neck sweaters are ready for a starring role in your winter lineup. Think of them as your secret style weapon on and off the slopes, delivering cozy warmth, breathable comfort, and a pop of color to boot. 3 Tips for Layering Your...

The holiday season is here, and with it comes the promise of festive gatherings, sparkling lights, and plenty of photo ops. But let’s face it, holiday dressing can be tricky. You want to shine, not blind, and sometimes the line between fabulous and "too much" feels paper-thin. Luckily, Never A Wallflower’s holiday collection is here to help you dazzle without overdoing it. From metallic hues to faux leather, pops of pink to head-turning sequins, here are five foolproof tips to keep your holiday looks chic, festive, and totally memorable.   1. Shine Strategically Metallics are a holiday classic, and for...

If there’s one trend that never goes out of style, it’s the edgy, sophisticated allure of leather. But for the conscious fashionista, vegan leather is the perfect alternative—offering the same timeless look without compromising on ethics or sustainability. This season at Never A Wallflower, we’ve embraced the luxe charm of vegan leather with classic black and deep olive green pieces. Whether you’re styling these wardrobe staples for a casual brunch or an elegant evening, here’s everything you need to know about rocking and maintaining your faux leather in style. 5 Tips to Style Vegan Leather Like a Pro Balance TexturesPair...