Dress like you mean it

Life is an adventure and Never A Wallflower wants to dress you for the journey. Since 2015 Never A Wallflower has been creating collections that are feminine and filled with color and pattern for the woman who never lives life on the sidelines. Our collections are designed to give you a sense of joy in getting dressed. 

At the heart of our brand is a dedication to an exuberance for life and fashion. We are so happy you are here!

Never A Wallflower is designed and led by Dana Schoonover. Collections are inspired by Dana’s many travels, her artwork, and her deep love of fabric. Each season brings a new interpretation of color, texture, and design, but our mission stays the same, helping women dress like they mean it. 

Dana leads her own adventurous life on an urban farm in Colorado with her husband, three sons, two giant dogs, and seven chickens.

Frequently Asked Questions

Shipping is free on all orders over $500 via UPS ground shipping. If you require your purchase urgently please contact us for expedited shipping charges.

We hope that you are delighted with every order you receive from neverawallflower.com, but if you are not perfectly satisfied with your items, you have 15 days to return them to us for a refund. Please check our refund policy here.

For all customer service inquiries, please email us at customerservice@neverawallflower.com

If you would like to exchange your purchase for a different size, please indicate that in your return request email and a customer service agent will be in touch to facilitate.