Darling Details

Your favorite styles, featuring embroidered accents.

Never A Wallflower Club

Taking over the courts, the course, and the clubhouse one outfit at a time...

Just Spring Things

Embroidered details, crisp cotton, and everything else you need for Spring.

Feminine and Filled with Color

10 Years of Never A Wallflower

We're turning TEN. Explore our all time best-selling styles.

Life is an adventure, and Never A Wallflower is here to dress you for the journey! Since 2015, we’ve been creating collections that celebrate bold femininity, color, and pattern—designed for the woman who never lives life on the sidelines. As a 100% woman-owned and operated brand, we believe in crafting clothing that not only makes you feel confident but also aligns with values that matter.

A significant portion of our pieces are proudly made in Los Angeles, where we prioritize quality craftsmanship and ethical production. We’re also committed to sustainability, incorporating deadstock fabrics into our designs to reduce waste and give luxurious textiles a second life. This means that every Never A Wallflower piece is as thoughtful as it is stylish.

Because getting dressed should bring you joy—without compromising on quality, integrity, or individuality.

Never A Wallflower Journal

  • How to Find Your Perfect Size When Shopping Online

    Online shopping is a modern miracle—endless options, no fitting room lines, and the ability to browse in your pajamas. But let’s be honest: nothing kills the excitement of a new arrival quite like realizing it doesn’t fit. The struggle is...

  • Sky Blue: The Color Taking Over Spring 2025

    If fresh air had a color, it would be sky blue. Soft yet statement-making, this airy shade is everywhere for Spring 2025, and honestly, we’re not surprised. Sky blue is the ultimate balance of calm and confidence—it’s as effortless as...

  • 10 Years of Never A Wallflower

    A message from Owner & Designer, Dana: Wow. Ten years. If you’d told me a decade ago that I’d be sitting here celebrating 10 years of Never a Wallflower, I’d be both shocked and thrilled. I’ve loved fashion my whole life, but...